Remote Working and Working From Home are common workplace practices that provide significant benefits for your employees. Actually, there are many advantages for your business also, especially when you consider the possibility of bringing on skilled team members, regardless of where they are located. There’s a problem. Remote and Home-Based Working isn’t the same thing, …
SEO brand awareness is unique because it brings consistent, long-term results. Therefore, brand managers and marketers have a primary responsibility to increase brand awareness. Digital marketers are no longer content with simply flooding landing pages with their brand name in the early days of the internet. To increase your company’s brand awareness, you will need …
Google Ads – They are essential, they are our love, but it can be difficult to optimize them for maximum impact. Google is the most popular search engine. Every day, billions log on to Google to ask questions, find solutions, and shop. It pays to be visible to your target audience so that your brand appears …
A digital marketing strategy should be broken down into smaller processes that can be both paid or unpaid. It is essential to understand the pros and cons of each element you select so that you can choose the best one for you and get the most out of your resources and spending. PPC (pay-per-click advertising …
Here’s why you need Pay-Per-Click (PPC) Campaigns Read More »
Small businesses often overlook branding efforts, thinking of themselves only as a business and not as a brand. They believe that brands are the big fish in a pond, with large budgets and national recognition. As a result, small companies are content with their small-fish status and only create a logo and business cards. However, …
What are the benefits of working from home? It is a good idea to give employees the ability to work remotely or at home. This will help your employees’ well-being and increase your company’s profitability. These benefits should be a top priority when you create your company’s Work From Home Policy. Here are the top …
BPO, or Business Process Outsourcing, is a term you have probably heard. But what about RPO? An experienced HR professional would be familiar with the concept of Recruitment Process Outsourcing (RPO). So let’s talk about this critical part of workforce planning and whether your company needs it. What’s RPO? RPO is a subset of BPO …
If you’ve ever been involved with an organization that has undergone a period of significant change, you know how tough it can be. The process of change can be incredibly challenging and stressful for all parties involved — and managing organizational change effectively is the key to getting through the transition intact. For seven tips …
Managing Organizational Change Effectively in Any Industry Read More »
Telecommuting is becoming increasingly popular in the workplace. As a result, it is vital that businesses address all employees’ needs, including those who work remotely. We know this well: Employee engagement is a critical component of every company. So how can we ensure that our remote workforce is engaged in times of crisis? Encourage Frequent …
The remote workforce has become a popular trend in recent years, with more and more employers opting to hire remote workers. This remote work trend is especially prevalent among millennials; according to the 2016 Deloitte Survey, 53% of millennial employees said they would prefer to be hired remotely or work from home, while 71% thought …
5 Ways Employers are Saving Costs with Remote Workers Read More »
