A digital marketing strategy should be broken down into smaller processes that can be both paid or unpaid. It is essential to understand the pros and cons of each element you select so that you can choose the best one for you and get the most out of your resources and spending.
PPC (pay-per-click advertising or paid search) is a paid channel integrated into many brands’ digital marketing strategies. This guide will discuss the benefits of paid search for your company.
What is PPC and how does it work?
PPC is a channel that search engines like Google and Bing provide. You pay for each click on your ad that leads to a visit to your site. This contrasts with other advertising channels that require a fixed amount of money and have no guarantee that someone will click your ad.
Target your customers by using the right keywords, ad type, branding, and bidding strategies. This will allow you to ensure that your ads appear at the right time and place.
Benefits of PPC
PPC offers many benefits to your business that you should consider when choosing the right marketing strategies for your company. Here are the top 5 benefits:
1. Only Pay for Visits you Receive
PPC only charges for website visits that you generate because of your ads. You can pay for your ad to be displayed on relevant platforms, but it is not guaranteed to bring your business results.
PPC ads show that searchers are interested in your products and services. Therefore, only paying to have them click on your ad on paid search is worthwhile. You also get the chance to convert them onto your website.
This allows you to avoid spending money on people who aren’t likely to be interested in your product/services.n It also allows you to concentrate on the people who do click on your website links.
2. Easily Analyze Ad Performance
PPC lets you track and measure the performance of your ads in real-time. You can view stats about impressions, clicks, and conversions as well as the demographics of those who clicked your ads.
You don’t see the direct attribution of your budget with other marketing channels.
You can also send PPC traffic to landing pages. Google Analytics allows you to track conversions and see how they impact your goals.
3. Instant Results
Other marketing strategies, such as content marketing and SEO, may take a lot of work before seeing results. PPC, on the other hand, can be switched on or off immediately.
Although SEO and content marketing are essential strategies, it can take several months for them to rank. On the other hand, Google Ads is instant and will show you at the top of search results pages in hours, provided your ads and bids have been optimized.
You will notice a gradual increase in traffic and leads with SEO strategies. However, PPC will show results in a matter of hours if you have your campaigns set up professionally. In addition, PPC can be tracked immediately, so you know exactly how your budget is performing.
PPC is more expensive than SEO. This is because the traffic you pay for will stop once your budget has been exhausted. On the other hand, SEO will continue to work regardless of whether you spend time on it.
4. Reach the Right Audience
Google Ads gives you the ability to target the right people at just the right time with segmentation and targeting options. As a result, your ads will only be seen by the potential customers that you have chosen. This allows you to achieve better results because only part of your target audience will see your ads.
Google Ads lets you choose which keywords people are searching for concerning business. You can then direct them to the relevant page on your site.
No matter what platform you choose, you can ensure that your ads reach the most relevant people. It’s possible to make sure that potential customers discover your business when they are most interested in what you have.
5. Full Control on Budget
PPC lets you control your advertising costs in a pay-as-you-go format. You can stop campaigns or adjust if they aren’t performing well. Google Ads allows you to set a maximum budget for each day. Google Ads won’t spend more than this amount, giving you greater control over the amount you spend on each campaign.
The data from Google Ads can be accessed to view how your budget is spent. This will help you improve your budgeting. You can adjust your budget to suit your needs and enhance the performance of your ads.
Conclusion
In 2020, 74% of brands reported that PPC was a major driver for their business and helped to generate sales.
PPC ads can be a great way for your brand to appear at the top of search results. They also help you drive conversions quickly.
Paid search campaigns are also a great way to reach your marketing goals. From building brand awareness to driving sales. PPC ads can help you achieve all these goals.
For effective campaign management, Hanzo Solutions & Marketing is here to help.
