Google Ads – They are essential, they are our love, but it can be difficult to optimize them for maximum impact. Google is the most popular search engine. Every day, billions log on to Google to ask questions, find solutions, and shop.
It pays to be visible to your target audience so that your brand appears first when they search. You will get more traffic and conversions, as well as first-time customers who become brand loyalists.
How can you optimize your Google Ad copy?
Any PPC agency can tell you this. Engaging their services is a great way to ensure that your PPC marketing efforts are streamlined and optimized for success. They will ensure that your message is reaching the right audience at the right time.
We have compiled some tips for you to follow.
Optimize Google Ad Headings
This is one of your first steps to optimizing Google Ad copy. Headings are essential. Do not forget to include it.
It is a waste of money to not correctly utilize the headings in your Google ad. The best way to improve your ad quality and increase your conversions is to ensure that your heading 1 includes or consists of the keywords your account is targeting in this ad group.
While this will vary from one ad to the next, it is essential to remember that optimized Google Ad copy is heading 1. Therefore, your primary keyword should always be your top priority.
Why?
When a user searches for “Blonde extensions”, the optimized ad will appear. This means that the user will see “Blonde extensions” at the top of the ad. Your SERP position is dependent on many factors, such as your account budget, ad score, search impressions, and other factors.
This ad identifies the exact product that this user is looking for.
Don’t use keyword stuff. Your ads will be more likely to catch and hold your users’ attention if you use the targeted keyword at the right place. Keyword variations are also a good idea. There will likely be many keywords that you target in your ad groups. Unless you are targeting a single keyword, then you should stick with one.
You can test different versions of your primary targeted keywords to see which one drives better performance. Slowly, you will begin to understand the messaging that your ideal audience prefers.
Divide your Google Ad Copy into Key Factors
When it comes to reaching your target audience, your ad copy messaging plays a vital role. It must resonate with them, whether it’s by addressing a common problem, offering benefits that differentiate you from your competitors, or offering incentives that will entice audiences to convert.
Your ad copy should reflect the needs of your audience. While there is no one right way to create content for PPC advertising, there are some best practices.
These main features should be evident in every ad.
- Product/Service Features
- USPs for Business
- Get involved
If you have a health insurance plan, you might break it down as follows:
- Product Features: Low Premium, Fixed Prices, and Quick Claim Settlement. Free Check-Ups
- Benefits – Maximum insurance coverage, cashless treatment, tax benefits
- Call to Actions – Get a simple quote now, get insured today, and get a free quote today
This will streamline your advertising process and ensure that users receive relevant information when they see your ads. This results in more effective ads and higher conversion rates.
Google Ads needs the Right Call to Action
Your ads will often have Call to Actions (CTAs), which encourage users to click on your landing page and convert.
In some industries, such as the law industry, using ad copy to promote the specific business’s USPs is more effective than an unnecessary CTA. This is because users are already looking for lawyers if they’re in the market for them.
This is why “Get in Touch Now” is not a good headline. If your audience is already looking for “Family lawyers”, they will get in touch because they’re further down the funnel than someone who is searching for running shoes.
To increase the Click Through Rate, many ads will require a CTA. Therefore, it is vital to use CTAs that are relevant and effective.
Common CTAs used in sale ads include:
- Get X% Discount Now
- Book Now
- Stocks last
This is the starting point for the ad, and it lets users know what to expect.
To motivate their users, non-sales-focused and lead generation campaigns may opt for a lighter approach.
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Conclusion
Creating a Google ads copy can be tricky, especially if you’re running ads for multiple clients or multiple instances for your brand. Due to creative limitations or otherwise, you might not come up with the best performing copy of all times. There might be other important matters for you to handle and time is of the essence.
In situations like these, managers delegate the copy-creating to their subordinates or outsource the entire process to agencies such as Hanzo Solutions & Marketing.
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