Color is an effective communication tool that can be used to signal actions, affect consumer behavior as well as mood and emotional reactions. For instance, did you have any idea that certain colors have been linked with higher blood pressure and can cause anxiety? What is the role of color psychology in your social media’s …
The current pandemic started in the early 2020s events, meetings in person, and talks shifted into virtual events. Even with vaccinations around the globe that are gradually returning people to a normal life, virtual events appear to remain. Online events are believed to be the newest model for events. Events that are online pose challenges, …
For mobile apps messaging is the most important marketing tool you have at your disposal. It is the primary communication with app users. Push notifications have always been the best way to be seen by the app’s users and get users to download the application and finish your conversion. Utilizing push notifications lets you reach …
Affiliate Marketing is an established method for generating significant online revenues and growing sales. The increasing trend towards unconventional marketing strategies has proven to be extremely beneficial for companies and affiliate marketers alike. Affiliate marketing is the process to earn money through advertising the goods of another individual or business. Affiliates simply choose the product …
The world of marketing is an ever-expanding universe. Filled with exciting advancements in technologies fueled with creative juices. The possibilities that cultural diversity brings to the field of marketing are endless. With so much happening in such a rapidly changing environment, it’s tough to stay up-to-date. Here are Hanzo Solution‘s top stories from November that …
What is Newsjacking? Newsjacking is the process of aligning a brand’s image with an event of the day to create media attention and increase the visibility of the brand. Companies produce related blog content and social media posts to quickly get more people to notice. Although it was originally a method of public relations, it …
Black Friday marketing campaigns are giving great benefits to consumers who shop online. For businesses too that are involved, they aid in increasing the number of sales made in the shortest amount of time. Without a plan, it’s a challenge to stand out from the crowd of impressive marketing projects. But, you can shine with …
We live in a world where knowledge and professional abilities are highly valued. Companies are looking to recruit the most knowledgeable employees swiftly with impressive and proven portfolios. LinkedIn is a great tool for this with a focus on business and work processes. LinkedIn profiles are a type of profile. A LinkedIn profile can be …
Marketing and website owners are often confused as to which part to focus on, content or backlinks. The confusion lies mostly between the content aspect and links. While some believe that good content will generate more traffic and converts, others are more focused on building links. A lot of professional SEO firms offer content as …
Social Media Marketing or Management is a completely different ball game when using it to promote a business. Have you ever worked in social media management for a company or used it only for personal purposes? Mainly if you’re doing it for the first time, your only experience with it is personal. So how can …
