Our insights and stories to get ahead

Color is an effective communication tool that can be used to signal actions, affect consumer behavior as well as mood and emotional reactions. For instance, did you have any idea that certain colors have been linked with higher blood pressure and can cause anxiety? What is the role of color psychology in your social media’s...

The current pandemic started in the early 2020s events, meetings in person, and talks shifted into virtual events. Even with vaccinations around the globe that are gradually returning people to a normal life, virtual events appear to remain. Online events are believed to be the newest model for events. Events that are online pose challenges,...

For mobile apps messaging is the most important marketing tool you have at your disposal. It is the primary communication with app users. Push notifications have always been the best way to be seen by the app’s users and get users to download the application and finish your conversion. Utilizing push notifications lets you reach...

Affiliate Marketing is an established method for generating significant online revenues and growing sales. The increasing trend towards unconventional marketing strategies has proven to be extremely beneficial for companies and affiliate marketers alike. Affiliate marketing is the process to earn money through advertising the goods of another individual or business. Affiliates simply choose the product...

The world of marketing is an ever-expanding universe. Filled with exciting advancements in technologies fueled with creative juices. The possibilities that cultural diversity brings to the field of marketing are endless. With so much happening in such a rapidly changing environment, it’s tough to stay up-to-date. Here are Hanzo Solution‘s top stories from November that...

Outsourcing, which began in the 1990s at the beginning of an unorthodox method of outsourcing untrained work from developed nations to developing nations, has seen enormous growth over the last 20 years. After more than 20 years of outsourcing, the effectiveness of outsourcing is now being challenged. What are the benefits of outsourcing? Will they...

Leading a remote team can be a tedious task as you have to let go of your traditional roots and adapt to a more technologically advanced method of getting the job done. The person that you’re speaking to is not physically present and if you don’t know what you’re doing, it can become a roller...

What is Newsjacking? Newsjacking is the process of aligning a brand’s image with an event of the day to create media attention and increase the visibility of the brand. Companies produce related blog content and social media posts to quickly get more people to notice. Although it was originally a method of public relations, it...

Remote working productivity is not a difficult task to achieve, especially if you’re in for the long haul. If not managed correctly, it can become more stressful and result in a lot of white hair. Even more, than you had when you worked regular office hours. It’s the reality that working remotely can be filled...

Black Friday marketing campaigns are giving great benefits to consumers who shop online. For businesses too that are involved, they aid in increasing the number of sales made in the shortest amount of time. Without a plan, it’s a challenge to stand out from the crowd of impressive marketing projects. But, you can shine with...

Remote Working and Working From Home are common workplace practices that provide significant benefits for your employees. Actually, there are many advantages for your business also, especially when you consider the possibility of bringing on skilled team members, regardless of where they are located. There’s a problem. Remote and Home-Based Working isn’t the same thing,...

We live in a world where knowledge and professional abilities are highly valued. Companies are looking to recruit the most knowledgeable employees swiftly with impressive and proven portfolios. LinkedIn is a great tool for this with a focus on business and work processes. LinkedIn profiles are a type of profile. A LinkedIn profile can be...

Marketing and website owners are often confused as to which part to focus on, content or backlinks. The confusion lies mostly between the content aspect and links. While some believe that good content will generate more traffic and converts, others are more focused on building links. A lot of professional SEO firms offer content as...

Social Media Marketing or Management is a completely different ball game when using it to promote a business. Have you ever worked in social media management for a company or used it only for personal purposes? Mainly if you’re doing it for the first time, your only experience with it is personal. So how can...

Now is the right time to target the millennial market if you’re a B2B marketer. As these people mature and become leaders, it is even more important to target this audience. Your customers’ opinions and experiences will likely have a significant impact on how you do business. These professional steps will help you better engage...

Digital shopping has never been more competitive than in 2021. Many people choose eCommerce to be their preferred method of shopping. As online presence becomes increasingly important, many brands have adapted to changing attitudes and behaviors. Consumer behavior is constantly changing. A Social media agency like Hanzo Solutions & Marketing is responsible for adapting to these...

To present yourself to someone, you need to tell them something about yourself, what you can do for their prospects, and how you can help. We love the word storytelling. This is what drives our websites and social media strategies, as well as our relationships with clients. Remember that you will be facing prospective clients...

The customer acquisition cost is an essential part of running a business. It is what drives sales and ensures that you are making a profit. Driving sales is easy – however, managing customer acquisition costs can be difficult. There are five methods to help manage customer acquisition costs and turn your business into a profitable...

SEO brand awareness is unique because it brings consistent, long-term results. Therefore, brand managers and marketers have a primary responsibility to increase brand awareness. Digital marketers are no longer content with simply flooding landing pages with their brand name in the early days of the internet. To increase your company’s brand awareness, you will need...

Google Ads – They are essential, they are our love, but it can be difficult to optimize them for maximum impact. Google is the most popular search engine. Every day, billions log on to Google to ask questions, find solutions, and shop. It pays to be visible to your target audience so that your brand appears...

A content calendar is a great way to keep new content flowing without losing too much time. What is a Content Calendar? A content calendar is used to guide you in creating content that will be shared with others. You can have a mixture of videos and blog posts. The content calendar shows the date...

A digital marketing strategy should be broken down into smaller processes that can be both paid or unpaid. It is essential to understand the pros and cons of each element you select so that you can choose the best one for you and get the most out of your resources and spending. PPC (pay-per-click advertising...

Small businesses often overlook branding efforts, thinking of themselves only as a business and not as a brand. They believe that brands are the big fish in a pond, with large budgets and national recognition. As a result, small companies are content with their small-fish status and only create a logo and business cards. However,...

2020 had both a beautiful number and a bad reputation. People flocked to online communication and remote work tools as the coronavirus spread, turning their homes into offices. This post contains remote work apps that have seen a rise in usage and are amongst the top 50 most used by remote workers. Unfortunately, we didn’t...

What are the benefits of working from home? It is a good idea to give employees the ability to work remotely or at home. This will help your employees’ well-being and increase your company’s profitability. These benefits should be a top priority when you create your company’s Work From Home Policy. Here are the top...

BPO, or Business Process Outsourcing, is a term you have probably heard. But what about RPO? An experienced HR professional would be familiar with the concept of Recruitment Process Outsourcing (RPO). So let’s talk about this critical part of workforce planning and whether your company needs it. What’s RPO? RPO is a subset of BPO...

If you’ve ever been involved with an organization that has undergone a period of significant change, you know how tough it can be. The process of change can be incredibly challenging and stressful for all parties involved — and managing organizational change effectively is the key to getting through the transition intact. For seven tips...

Telecommuting is becoming increasingly popular in the workplace. As a result, it is vital that businesses address all employees’ needs, including those who work remotely. We know this well: Employee engagement is a critical component of every company. So how can we ensure that our remote workforce is engaged in times of crisis? Encourage Frequent...

The best talent can be found by identifying talent acquisition goals matched by talent management strategies that are relevant and effective. To employ the right talent, you need updates on recent regulations, trends, and compliance advice. By hiring talented people, companies will have a better chance of being more competitive today and in the future....

Remote working has become more and more popular in recent years as home office setups have grown easier to set up. But with remote work, it’s easy to slip into bad habits like always being on your phone or browsing social media websites instead of focusing on the task at hand. As a result, some say...

The remote workforce has become a popular trend in recent years, with more and more employers opting to hire remote workers. This remote work trend is especially prevalent among millennials; according to the 2016 Deloitte Survey, 53% of millennial employees said they would prefer to be hired remotely or work from home, while 71% thought...

Every company is different and has different needs. Some companies are looking for full-time employees, while others need help with a project or two. Remote workers can be the perfect solution to your staffing problem if you’re unsure what’s best for you and your business. If you’re considering hiring remote workers, this article will walk...

Different companies have different talent management strategies. It is essential to find out your talent management strategy and get driven by that instead of the talent you are looking for. The talent will always look for a great company. Many talent acquisition techniques are used to get top talent in an organization. The talent is always...