Now is the right time to target the millennial market if you’re a B2B marketer. As these people mature and become leaders, it is even more important to target this audience.
Your customers’ opinions and experiences will likely have a significant impact on how you do business. These professional steps will help you better engage these audiences and improve your marketing performance. These tactics include optimizing social networks, personalizing experiences, and using web-friendly designs.
Millennials Value Authenticity
Millennials can quickly spot if a brand posts authentic or fake content online. They have grown up with sensationalist, sub-par advertising and are therefore more skeptical.
The good news is that this audience uses social media to determine if a business is legitimate. Clear brand identity is essential to establish authority. Millennials won’t trust you if your social media accounts aren’t clean.
Social media has been used less by B2B businesses than it was for B2C. This is changing, however, as more businesses realize the importance of being where their customers are. 97% of B2B marketing professionals now use LinkedIn to promote their content and stay top of mind with their prospects and customers. LinkedIn is the most popular social media platform for B2B marketers. It’s the epicenter of industry news and job search. You can quickly get started on LinkedIn by creating a company page. This will connect all your employees and services.
Social Media and Millennials
Social media addiction is a common problem among millennials. Despite this cliché, there is a valuable insight: Millennials are more social media-savvy than other age groups. The University of Oxford discovered that 40% of those aged 18-24 used social media to keep up with their news. These results were consistent across the globe, it was interesting.
You might wonder, “How does the news media relate to my business?” Technically, it doesn’t. Once you understand the trust that millennials place on social media, you can start leveraging individual platforms, such as LinkedIn and Twitter, to show your authority, credibility, professionalism, or authority. Comment on relevant news and share it.
Millennials want Communication
One of the main differences between marketing to millennials and baby boomers (and even Gen X) is that millennials expect to have a two-way conversation with brands. This includes being able to chat with a chatbot, chat with contacts on Facebook, and tweet about a company. While businesses might view this as a support or sales role, it can have a significant impact on the brand experience. Even if your product or service is top-notch, millennials will not purchase if they don’t get their questions answered promptly, no matter where they are (Facebook or Linkedin)
Personalization is the Key Ingredient
Millennials grew up with sensationalist marketing and know how to filter out the noise. Although millennials remain skeptical, they are open to personalized, unique marketing experiences. The millennials believe that marketing experiences should be tailored to them, compared to boomers. High bounce rates are a result of a website that is not personalized. Users scan the page, then leave. Irrelevant email content will result in low open rates and high unsubscribe rates. Businesses must ensure that the message is relevant to the audience and the right time to market to them.
Millennials Believe What They See
Brands must deliver user-friendly designs to meet the high standards of millennials. You risk losing customers if you don’t provide UX. These are some ways to optimize the web experience of your brand so that your customers are happy.
- Make sure to use visible buttons and include a descriptive copy. Do not say things like click here. Instead, use words like “Discover why”, and “Learn how”, as well as “Learn more”.
- Use headings to guide your eyes and break up long text.
- To summarise or highlight important information, create bullet lists such as this.
- Make sure you use relevant hyperlinks to provide information for users. Also, make sure that those links open in new windows so that your website visitor doesn’t get lost.
- Optimize your website for mobile. Make sure it is legible and design-friendly.
To keep millennials motivated to be customers, it is important to provide a seamless and intuitive way to ‘check out’ or to learn more about your product or service.
Clear CTAs can reduce bounce rates and increase conversions. A great tip for keeping consumers’ attention and motivating them to buy is to map the user journey from your advertisement to your landing page.
Imagine yourself as a customer and try to get them to click one button. This strategy will reduce the number of steps required to get customers to your desired destination and increase click-through rates. As a guide, customers can use user descriptions or product descriptions.
Quality web design is a great way for your audience to meet their needs and expectations. It’s also an excellent way to increase your SEO ranking to boost your business’s online visibility. A thoughtful web design can increase engagement, which can have a positive effect on SEO. Positive user experiences can make lasting impressions on customers and help them to become more loyal.